About Us

Tanzer convinces with multifaceted expertise, a large network of strong partnerships and lots of passion. Our team of professional designers, marketing professionals and computer scientists creates new potential.

Our Team

The TANZER Agency brings together a team of marketing professionals, designers, advertising psychologists and computer scientists.

With bundled expertise and a great deal of passion for what we do, we assist our clients in strategic issues of corporate development through to the operational challenges of digitalization and marketing.

Sang Jakob Tanzer


Sang is the Head of Everything. With his many years of expertise in marketing and sales, he supports the entire team. When he is not sitting in front of the computer or on the telephone, he plays in the professional league of table soccer and shares his experience with his employees.


Paul Tanzer

Chief Technology Officer (CTO)

As a proven software expert in the field of operative software development, he is consistently fascinated by new technologies. With his comprehensive knowledge regarding technology products, he approaches any of his projects as an optimistic and goal-oriented team player.

Dame Ndiaye

Apprentice Application Engineering

Dame ist unser Auszubildender im Bereich Fachinformatik mit dem Schwerpunkt „Anwendungstechnik“. Hier lernt er wie man Kundenanforderungen in Codes übersetzt. Seinen Morgenkaffee vergisst er nie, bevor er seinen Computer einschaltet.

... this could be you

your dreamjob

You want to become a part of Tanzer Agency?
Then go for it! Because we are always looking for creative minds to join the team with new ideas and commitment. Whether you are a graduate or a career changer, we look forward to receive your meaningful application with exciting work samples.

The History

TANZER represents success through teamwork. This accompanied the founder Sang Jakob Tanzer already in the early 2000s, when he built up his first start-up. With the mobile advertising system "Samispot" he founded the first mobile AdTech company in Germany. The idea behind it was to integrate monitors into taxis and rental cars and to offer passengers added value through regional content and advertising. Since the taxis were not receptive at that time, Sang founded the car rental company "Samicar" in addition to Samispot.

In the years after Samispot, Sang Tanzer built and ran various online shops and e-commerce portals with great success. Since 2006, he has been responsible for a total media budget and marketing budget of approx. 560 million euros, mostly in management positions in marketing. Among the successful start-ups were Ab-in-den-Urlaub.de, Fluege.de, Travel24.com and Lensspirit Kontaktlinsen. Before Sang and his team started with their own consulting company, he was most recently responsible for the entire Europe-wide rollout and development of the company brillen.de, financed by the American top investor TCV, as Marketing Director of Supervista AG.

The TANZER Agency  is a creative performance agency from Leipzig, which develops audio-visual campaigns for B2C and B2B companies as well as D2C brands, both classic and digital. In a world of classic face-to-face commerce and ever-increasing e-commerce, we help you reach your customers exactly where they feel most comfortable. In order to increase the interaction engagement along the customer journey in a performance-oriented way.

The brand of a company always pays for the cost per lead or sale. That's why we take the value of their company or brand into account throughout campaign planning and execution.

The agency brings together a team of offline and online marketing professionals, designers, advertising psychologists and computer scientists. Work-life balance has been a top priority at the agency from the very beginning. Employees can work flexibly in the office or home office, with regular team events, many vacation days and active development opportunities.

Founder Sang Tanzer has been responsible for the marketing of many national and international companies and their brands since 2002. As a pioneer in e-commerce and digitalization, he quickly learns the needs of his customers and knows how to formulate and implement targeted strategies, concepts and campaigns. In order to (more than) meet the company's sales targets, his task, in addition to the actual marketing planning and management, was to optimize internal sales or even logistics processes.

The idea behind TANZER Agency lies in the holistic marketing and sales planning process for young startups and D2C brands (direct-to-consumer) that want to grow rapidly in a scaling manner.

Thats what our customers say

Get to know us!

We have catched your attention? So make an appointment to get to know us today.

A large team of digital natives, unconventional thinkers and creative minds, who are looking forward to bring your project to the top.